Privacy Policy

Last updated: December 26, 2025

Kinship Labs (“Kinship”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect information when you use our platform.

1. Information We Collect

1.1 Account Information

When you create an account, we collect:

  • Name and email address
  • Organization/business name
  • Payment information (processed securely by our payment provider)

1.2 Contact Information

When you add contacts to Kinship, you may provide:

  • Contact names
  • Phone numbers
  • Email addresses
  • Custom fields and notes

1.3 Message Data

We store SMS messages sent and received through our platform to provide our services and maintain message history.

1.4 Usage Data

We automatically collect information about how you use our platform, including pages visited and features used.

1.5 Shopify Integration Data

When you connect your Shopify store, we collect customer data through Shopify's APIs, including:

  • Customer names
  • Email addresses
  • Phone numbers
  • Order history and purchase data

This data is imported solely to provide relationship management features within Kinship. We process only the minimum data required and do not sell or share Shopify customer data with third parties.

2. How We Use Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process and deliver SMS messages
  • Process opt-out requests (STOP, HELP keywords)
  • Provide customer support
  • Send service-related communications
  • Comply with legal obligations

3. SMS Data and Phone Numbers

We do not sell, rent, or share contact phone numbers or SMS message content with third parties for marketing purposes.

Phone numbers and message data are used solely to:

  • Deliver SMS messages on your behalf
  • Process opt-in and opt-out requests
  • Maintain message history within your account
  • Comply with legal requirements

3.1 Third-Party Service Providers

We use Twilio to deliver SMS messages and integrate with Shopify to import customer data. These providers process data solely for service delivery and are bound by their own privacy policies and data processing agreements. We do not share your data with any other third parties for their own purposes.

3.2 Opt-In Data

Opt-in consent information is not shared with third parties. We store consent records to help you comply with messaging regulations, but this data remains within your account and is not disclosed to outside parties except as required by law.

4. Data Retention

We retain your data for as long as your account is active or as needed to provide services. Specifically:

  • Account data: Retained until account deletion
  • Contact data: Retained until you delete it or close your account
  • Message history: Retained for up to 2 years for compliance purposes
  • Opt-out records: Retained indefinitely to ensure we honor opt-out requests

5. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption of data in transit (TLS/SSL)
  • Encryption of sensitive data at rest
  • Access controls and authentication
  • Regular security assessments

6. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (subject to legal retention requirements)
  • Export your data in a portable format
  • Opt out of marketing communications

7. SMS Recipient Rights

Individuals who receive SMS messages through our platform can:

  • Opt out at any time by replying STOP to any message
  • Get help by replying HELP to any message
  • Request information about how their data is used by contacting the business that messaged them

8. Cookies and Tracking

We use essential cookies to operate our platform. We may use analytics tools to understand how our platform is used. You can control cookies through your browser settings.

9. Children's Privacy

Kinship is not intended for use by children under 13. We do not knowingly collect personal information from children under 13.

10. International Data Transfers

Your data may be processed in the United States. By using Kinship, you consent to the transfer of your data to the United States.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the “Last updated” date.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Email: privacy@kinshiplabs.ai